DDG Calls Out Soulja Boy and Ray J Over Halle Bailey Drama and Cuts Ties With Brands

DDG Takes On Soulja Boy, Ray J, and Brands Amid Explosive Legal Feud

Things are getting heated in the world of hip-hop, and right at the center is DDG—rapper, YouTuber, and no stranger to controversy. Lately, he’s been in the headlines not just for his music, but for a very public, messy falling out with Halle Bailey, best known as Disney’s new 'Little Mermaid.' After Bailey took out a temporary restraining order and won custody of their son Halo earlier this year, DDG has struggled under a cloud of abuse allegations. He flat-out denies any physical abuse, but the court of public opinion is far from settled.

Enter Soulja Boy—with his usual flair for drama, he challenged DDG to a fight on Instagram Live. Not a rap battle, but a real boxing match. His words were blunt, brutal, and clearly meant to sting: 'You know how to fight, right?... Let’s get in the ring.' He framed the call-out by linking it directly to the accusations surrounding DDG’s relationship with Bailey, ramping up the pressure and dragging the headlines deeper into the mud.

DDG didn't back down. Instead, he hit back at Soulja Boy’s fight credentials and his personal lifestyle. In a livestream, he reminded fans that Soulja Boy had already stumbled—literally—when he failed to get in the ring with Chris Brown back in 2016. Then DDG took it further, criticizing Soulja’s financial situation, and even tossing in jabs about his hygiene. It felt like a hip-hop feud from a bygone era, but this time the stakes were higher, with family and reputations on the line.

Brand Fallout and Influencer Backlash

Ray J, another long-time figure in the industry, got dragged into the chaos. DDG accused him of jumping into the fray purely for clout, trying to ride the wave of headlines at his expense. During a fiery rant, DDG vented, 'They’re just trying to feed off your misfortune.' In his view, both Soulja Boy and Ray J had crossed a line—not just attacking him personally, but profiting from his lowest moment.

And it isn’t just celebrity beef. Behind the scenes, brands that once lined up for deals with DDG are suddenly pulling out. He revealed that several companies have dropped him since the negative headlines began to swirl. But he isn’t planning to let that slide. DDG says he’s now demanding five times his usual rate from any brand that comes crawling back when the dust eventually settles. 'It’s a whole lot of brands switching up on me right now,' he admitted, suggesting loyalty is in short supply when controversy erupts.

Online, fans are lining up on both sides. Some still believe in DDG, chalking up the attacks by Soulja Boy and Ray J as cheap shots. Others are calling for accountability, saying there are real questions to answer given the legal filings by Bailey. No matter where you fall, one thing is clear: the drama isn’t fading any time soon, and every move is being watched, streamed, and dissected.